What is Bluetooth Marketing and Advertising?
Bluetooth technology is now the latest medium for advertising
and marketing. Bluetooth proximity marketing has become all the rage
overseas as the newest way to connect with potential or existing customers.
The definition of proximity marketing via Wikepedia.com is
"the localized wireless distribution of advertising content associated with a
particular place. Transmissions can be received by individuals in that location
who wish to receive them and have the necessary equipment to do so." In other
words, if you have a cell phone in the proximity of a marketing broadcast, you
would be able to receive the message or advertisement.
It is the operation of pushing contents via Bluetooth radios
to surrounding devices, the Bluetooth Advertising Media Server specializes in
providing information, entertainment, discounts, coupons, and other promotional
material to users of mobile phones and other portable Bluetooth-enabled devices.
How effective proximity (Bluetooth) marketing works?
The Bluetooth Advertising Media Server helps businesses and
organizations implement proximity marketing by offering superior technology in
the following arenas:
- Broadcast location-based coupons.
- Contextual advertising.
- Localized information.
- Gaming and music.
- Content on demand.
- Specific and targeted campaign.
- The file formats can be one of the following for example:
- Image files
- Barcodes
- Video Files
- Text files
- Audio Files
- Ring tone Files
- SMS
- MMS
- Java Applications
- VCAL
- vCard
Retailers use proximity marketing by simultaneously targeting
customers already inside their stores and pedestrians within relative proximity
of their storefronts: people who own mobile devices that use Bluetooth wireless
technology. For example, music retailers can broadcast or distribute monetized
content in various formats, including MP3, MP4, or ring tone formats to patrons
in a non-intrusive, inconspicuous manner. They can also reach potential
customers in the immediate vicinity of their storefronts. This is location-based
marketing at its best.
Never before have brands, information providers, and
retailers been enabled with the technology to send content and direct response
advertising directly to a consumer's mobile phone, all consumers within relative
proximity of a particular destination, retail store or area.
Bluetooth marketing Application

Bluetooth marketing has many applications to serve the
different business needs. There are no limits to where Bluetooth marketing can
be used. Wherever Bluetooth enabled devices exist, Bluetooth marketing solutions
can exist.
You can imagine where you want to use Bluetooth marketing
Systems.:
Mobile Bluetooth marketing applications for Restaurants and coffee
shops
Mobile Bluetooth marketing applications for Exhibitions
Mobile Bluetooth marketing applications for Shopping areas
Mobile Bluetooth marketing applications for Tourist areas
Mobile Bluetooth marketing applications for Hotels
Mobile Bluetooth marketing applications for Airports
Mobile Bluetooth marketing applications for Sport events
Mobile Bluetooth marketing applications for Transportation
Bluetooth marketing devices comparison notes :Technical range for any bluetooth antenna to a normal mobile phone is 100 meters and less
Maximum number for
simultaneous
connections per bluetooth antenna is 7 connections only ,
devices with single bluetooth antennas use some of the connection available for scanning available and rest of connections left for sending process ( 3 for searching and then 4 left for sening as example)
The
more bluetooth antennas used in the device the more mobile devices
being detected and connected to the device to receive messages
Maximum
speed for sending data through bluetooth is 3000 KB/min , so actual
number of messages can be sent from a bluetooth server is much related
to the size of the message you are sending
Example :
If
your multimedia message is 100 KB in size and the bluetooth server is
having 4 bluetooth antennas so 1 full antenna will be used for scanning
and 3 antennas will be used for sending
So server will be able to
send 21 message at a time , then 3000 kb / 100 kb = 30 message is
able to be sent per minute but only 21 server can send at a time , then
30 message in this example will
take arround 1.5 minutes = 90 seconds
In the same example but using a 6 antennas bluetooth server , deive will be able to send the full 30 message in only 50 seconds
Our SolutionsWe
provide dedicated Mini Computers equiped with multiple bluetooth
antennas to allow sending from 21 to 35 messages per instant in an
extended range of up to 100 m radius
The operating system and managing software :The Bluetooth advertising CMS (Bluetooth marketing campaign manager
software) features are:
· Remotely managed through
Ethernet using its web interface
· Support Coupons
Sending
· Support Schedule sending
(Time/Date/Weekday)
· Control number of items to be
sent
· Support MAC address Block List
· Advanced
statistics view
· Backup/Restore all data
·
Support up to 16 Bluetooth Modules
· Updatable through
internet
· Supports USB Hub
· Multi lingual:
Arabic / English Interface
The hardware :
Adsolo LongArm ·
4 Bluetooth Modules (that makes 21 simultaneous
connections)· The device is Small in size (11.5 cm X 11.5 cm X 3.5
cm) , approx 1.1 KG
· Processor 200 MHz
· 128 MB Ram on
Board
· Internal Memory 400 MB for uploading your
files
· Ethernet Interface
· USB Hub
Adsolo Centra :- Desktop design (30 cm X 20 cm X 6 cm)
- Approx 2.5 KG
-
6 Bluetooth Modules (that makes 35 simultaneous
connections)- processor : 1.5 GHZ
- Ram : 512 MB
- Storage available for user : 3.3 GB
- Design :
New Curved Modern Design with no cables around for bluetooth . Bluetooth is
built in
Ordering and shipping worldwide is available
For Ordering :
Adsolo
Cairo , Egypt
NasrCity
0020106122221
0020122149095
egacs@egacs.com