What is Bluetooth Marketing
and Advertising?
Bluetooth technology is now the
latest medium for advertising and marketing. Bluetooth
proximity marketing has become all the rage overseas as the
newest way to connect with potential or existing customers.
The definition of proximity marketing
via Wikepedia.com is "the localized wireless distribution of
advertising content associated with a particular place. Transmissions
can be received by individuals in that location who wish to receive
them and have the necessary equipment to do so." In other words, if you
have a cell phone in the proximity of a marketing broadcast, you would
be able to receive the message or advertisement.
It is the operation of pushing
contents via Bluetooth radios to surrounding devices, the Bluetooth
Advertising Media Server specializes in providing information,
entertainment, discounts, coupons, and other promotional material to
users of mobile phones and other portable Bluetooth-enabled devices.
How effective proximity (Bluetooth)
marketing works?
The Bluetooth Advertising Media
Server helps businesses and organizations implement proximity marketing
by offering superior technology in the following arenas:
- Broadcast location-based coupons.
- Contextual advertising.
- Localized information.
- Gaming and music.
- Content on demand.
- Specific and targeted campaign.
- The file formats can be one of the following for example:
- Image files
- Barcodes
- Video Files
- Text files
- Audio Files
- Ring tone Files
- SMS
- MMS
- Java Applications
- VCAL
- vCard
Retailers use proximity marketing by
simultaneously targeting customers already inside their stores and
pedestrians within relative proximity of their storefronts: people who
own mobile devices that use Bluetooth wireless technology. For example,
music retailers can broadcast or distribute monetized content in
various formats, including MP3, MP4, or ring tone formats to patrons in
a non-intrusive, inconspicuous manner. They can also reach potential
customers in the immediate vicinity of their storefronts. This is
location-based marketing at its best.
Never before have brands, information providers, and retailers been
enabled with the technology to send content and direct response
advertising directly to a consumer's mobile phone, all consumers within
relative proximity of a particular destination, retail store or area.
Bluetooth marketing Application
Bluetooth marketing has many
applications to serve the different business needs. There are no limits
to where Bluetooth marketing can be used. Wherever Bluetooth enabled
devices exist, Bluetooth marketing solutions can exist.
You can imagine where you want to use
Bluetooth marketing Systems.:
Mobile Bluetooth marketing
applications for Restaurants and coffee shops
Mobile Bluetooth marketing
applications for Exhibitions
Mobile Bluetooth marketing
applications for Shopping areas
Mobile Bluetooth marketing
applications for Tourist areas
Mobile Bluetooth marketing
applications for Hotels
Mobile Bluetooth marketing
applications for Airports
Mobile Bluetooth marketing
applications for Sport events
Mobile Bluetooth marketing
applications for Transportation
Bluetooth
marketing devices comparison notes :
Technical range for any bluetooth antenna to a normal mobile phone is
100 meters and less
Maximum number for
simultaneous connections per bluetooth
antenna is 7 connections only ,
devices with single
bluetooth antennas use some of the connection available for scanning
available and rest of connections left for
sending process ( 3 for searching and then 4 left for sening as example)
The more bluetooth antennas used in the device the more mobile devices
being detected and connected to the device to receive messages
Maximum speed for sending data through bluetooth is 3000 KB/min , so
actual number of messages can be sent from a bluetooth server is much
related to the size of the message you are sending
Example :
If your multimedia message is 100 KB in size and the bluetooth server
is having 4 bluetooth antennas so 1 full antenna will be used for
scanning and 3 antennas will be used for sending
So server will be able to send 21 message at a time , then
3000 kb / 100 kb = 30 message is able to be sent per minute but only 21
server can send at a time , then 30 message in this example will
take arround 1.5 minutes = 90 seconds
In the same example but using a 6 antennas bluetooth server , deive
will be able to send the full 30 message in only 50 seconds
Our Solutions
We provide dedicated Mini Computers equiped with multiple bluetooth
antennas to allow sending from 21 to 35 messages per instant in an
extended range of up to 100 m radius
The
operating system and managing software :
The Bluetooth advertising CMS (Bluetooth marketing campaign manager
software) features are:
·
Remotely managed through Ethernet using its web interface
·
Support Coupons Sending
·
Support Schedule sending (Time/Date/Weekday)
·
Control number of items to be sent
·
Support MAC address Block List
·
Advanced statistics view
·
Backup/Restore all data
·
Support up to 16 Bluetooth Modules
·
Updatable through internet
·
Supports USB Hub
·
Multi lingual: Arabic / English Interface
The hardware :
Adsolo
LongArm
·
4 Bluetooth Modules (that makes
21 simultaneous
connections)
·
The device is Small in size (11.5 cm X 11.5 cm X 3.5 cm) , approx 1.1 KG
·
Processor 200 MHz
·
128 MB Ram on Board
·
Internal Memory 400 MB for uploading your files
·
Ethernet Interface
·
USB Hub
Adsolo
Centra :
- Desktop design (30 cm X 20 cm X 6 cm)
- Approx 2.5 KG
-
6 Bluetooth Modules
(that makes 35 simultaneous
connections)
- processor : 1.5 GHZ
- Ram : 512 MB
- Storage available for user : 3.3 GB
- Design : New Curved Modern Design with no cables around for bluetooth
. Bluetooth is built in
Ordering and shipping worldwide is available
For Ordering :
Adsolo
Cairo , Egypt
NasrCity
002010612222
0020122149095
egacs@egacs.com